Video: Disruptors affecting how money is being made in the music industry

We, the Liverpool City Region Music Board, recently hosted a panel event to support local musicians and industry professionals who want to understand more about ‘making money out of music’ in the constantly disrupted and evolving industry.

In partnership with Business & IP Centre Liverpool City Region, we invited a panel of music industry experts to discuss and answer questions about how music is currently produced, sold and promoted as a result of advances in technology; and the implications for artists protecting their work, collecting royalties and making money.

As well as inviting 60+ music professionals and students to the event, to hear what the panel has to say and to also ask them questions, the event was filmed to enable the Music Board to inform and guide as many individuals as possible.

You can now watch the event’s full expert discussion here:

Throughout the video, the panelists discuss the pros and cons around the changing face of the music industry and question what the implications are for all those involved, from emerging artists to the big names.

They focus on the current hype around artificial intelligence and NFTs (non-fungible tokens) and their disruptive implications.

Representative of the Music Board and Head of UNESCO City of Music Liverpool, Kevin McManus, said: “It was a really interesting and informative event which provided some great industry insights for those in attendance.  On behalf of the Music Board I’d like to say a big thank you to the Business and IP Centre, all the brilliant panelists, to Ngunan Adamu who chaired what was a very lively and fascinating debate, and to the industry audience who took a full part in the event and contributed to making it so successful.”

The event was chaired by BBC Radio Merseyside presenter, Ngunan Adamu, and panellists included:

• Mike Walsh, LCR Music Board member and UK Head of Strategic Partnerships for eco-friendly music NFT platform, Serenade
• Loren McShane, Head of Legal and Business Affairs at Sentric Music Group
• Dan Haggis, member of English indie rock band, The Wombats
• John Robb, an English music journalist, Louder Than War

Geraldine Fuller, Business Engagement and Marketing Manager, BIPC Liverpool City Region said: “We were delighted to join forces with LCR Music Board on this event. There was a great turnout and we got fantastic feedback.  Some important aspects around making money in the music industry were covered which proved incredibly useful to people already in the business or just starting out.

“We are committed to supporting the City Region’s creative sector and look forward to delivering more events like this in partnership with the LCR Music Board.”

Watch a short clip here, as panelists explain the difference between NFTs and Crypto currency

To keep informed about future events organised by the Music Board, subscribe to the Boards regular newsletters and follow our social media accounts.