Our Priorities

Ensure the long term development and growth of the Liverpool City Region music industry (including continued support for recovery from the impacts of the Covid-19 pandemic)

The Board aims to:

Safeguarding and protecting music venues

Support the local sector to network and remain informed, using our channels to share resources and opportunities relevant to those in the local music industry.

We plan to establish effective employment resources that providing careers guidance, and professional training and work opportunities.
By implementing live data exercises we will capture annual, ongoing data collection (drawing upon Universities, national bodies e.g. PRS Foundation) to monitor progress and capture changes within the City Region and its economic value, trends.

Strengthen the Combined Authority and City Region’s commitment to promoting and supporting the sector as a priority sector for the city’s economy.

Advocate and lobby locally and as part of national campaigns seeking further support for the sector in light of the ongoing detrimental impact of the pandemic.

Support the growth and development of a sustainable music tourism offer across the city region

The Board aims to:

Establish a central website and hub promoting music in the city.

Encourage a strategy around The Beatles based not only on heritage but also what they stood for; promoting to promote and growing the current music offer.

Secure a strategy with the City’s tourism and marketing agencies to market Liverpool and the City Region as a World Music City Region.

Establish a clear view, policy and plan for utilising the City’s UNESCO status.

Establish the role of the Councils as enablers rather than direct producers and curators of festivals as part of the City Region’s visitor offer.

Support the recovery of the music tourism industry in the aftermath of the Covid-19 pandemic.

The Board’s ‘Music Heritage and Tourism’ sub-group meet regularly to discuss and focus on this key priority.

Facilitate music and education sectors to come together with a plan to increase engagement in music and investment in and development of talent from all communities across the city region

The Board aims to:

Establish Liverpool City Region as a place in which every child has a chance to learn an instrument (across a diverse range of instruments from orchestral to electronic).

Invest in music growth from individuals and communities in lower socio-economic areas, and across our diverse population, including support for business development, facilities and access to investment funds.

Establish effective employment resources; providing careers guidance, company placements etc.

Establish a scheme to make better and more coordinated use of existing and often underused resources in schools and other community spaces (equipment, studios etc.), across the city, with a coordinated approach to managing them, providing training in their use, and generating effective use of them.

Promotion of and support for apprenticeship programmes and other schemes such as Kickstart that facilitate a more inclusive approach to entry into the sector.

The Board’s ‘Education and Talent Development’ sub-group meet regularly to discuss and focus on this key priority.

Ensure a sustainable and strong network of venues and to work with local authorities across the city region to introduce and implement the Agent of Change principle

The Board aims to:

Create an open source information hub for venues and promoters to share resources, guidance information etc.

Work with Councils for positive and cheaper approaches to road closures and other infrastructure help to stimulate greater and better festival activity.

Work with Merseytravel, City Region Mayor and other transport providers to develop better late night transport to support use of venues both in city centre and elsewhere across the city region.

Promote the active adoption by all planning authorities of Agent of Change and explore utilising Deeds of Easement of noise as an approach.

Encourage financial and other support models that enable venues to own their buildings rather than rent and be at risk to landlords wishing change of use.

Work with venues on how the sector can be supported to recover from the impacts of the pandemic.

The Board’s ‘Venues’ sub-group meet regularly to discuss and focus on this key priority.

Equality and Diversity

Equality and Diversity is embedded throughout all work and initiatives implemented by the Board.

It is also enforced through two of the Board’s sub-groups that focus on ‘Black Music’ and ‘Gender Equality’

The Black Music Action Group meets monthly, acting in an advocacy capacity for Black individuals and organisations working within the LCR music industry. The group aims to drive action and accountability for Black inclusion and investment within the sector, working towards increasing Black inclusion at decision making levels throughout the sector’s infrastructure.

Download STRATEGY LCR Music Board (15.10.21)